News

• CASE Swedish Open 2015  • 03-08 Feb • Linkoping •  

 2015 CASE Swedish Open NEWS                             TODAY
2015: Qualifying | Round One | Quarters | Semis | Final
 
Preview:
Top Stars face tough task at
2015 Swedish Open

French World No.2 Gregory Gaultier will face a tough task in the opening round of the 2015 Case Swedish Open as he will have to take on rising Egyptian star Fares Dessouki when the tournament gets underway in Linköping Sporthall, Sweden on Thursday February 5.

The winner of that match is likely to face Swiss champion Nicolas Mueller in the quarter-finals in one of the toughest draws of the year.

Defending Swedish Open champion Nick Matthew will begin his campaign against a qualifier and will be confident of securing a victory that will take him through to the quarter-finals where big-hitting Aussie Cameron Pilley  is likely to lay in wait.

English interest is boosted by third and fourth seeds Peter Barker and James Willstrop, making his return after hip surgery ruled him out of the last few major events. Barker faces a tough oipening match against South African Steve Coppinger, while Willstrop faces fellow-Englishman Chris Simpson.

Local hopeful Rasmus Hult, the event's wildcard, begins his campaign against the imposing figure of Germany's Simon Rösner.
 

2014 CASE Swedish Open NEWS
CASE sign up for
Swedish Open 2015 :
 
The top 8 players from the Case Swedish Open 2014 together with Case CEO Johan Andrassy and promoter Fredrik Johnson as CASE confirm continued support as the main sponsor for Case Swedish Open 2015.

03-Feb-14:
Gearing up in Linkoping

The latest edition of the CASE Swedish Open is getting some big publicity at home in Linkoping - Tournament Director Fredrik Johnson reports ...

The support for this year's tournament is massive, and the marketing is very obvious at various locations here in Linkoping, with posters and banners in evidence all around the town.

We also have:

  • very good cooperation with one of the biggest newspapers in Sweden and a lot of adverts in that paper
  • Around 1000 spots in a couple of big radio stations
  • The biggest Financial newspaper “Dagens Industri“ is one of the main sponsors and there we have five halfpages for promotion of the tournament and also got exposure on their website
  • Around 40 big JC Decuax signs around the city
  • Promotion on the web and the TV channel belonging to one of the biggest newspapers in Sweden
  • Big signs on the numerous roads coming in to the town
  • We have been marketing the tournament at the big motorway here in Sweden since November, on big led screens
  • And many other newspapers adverts and articles etc.

11th time for ActiPro

The Swedish Open started in the 1970s, and it's now the 11th time my event company ActiPro Event have organised the Swedish Open, together with Swedish Squash Rackets Association, Linköping Squashklubb, Arenabolaget and Medley.

Going, Going ...



Ticket sales for all four days in the Arena have gone very well and for sure it will be the best year so far here.


One of the Newspaper Ads



Famous Already !

So the players - mainly Nick Matthew, Gregory Gaultier and Ramy Ashour - that we have been using to promote the tournament are more than famous already here in Linköping / Sweden !!
12-Dec-13:
Ramy set to make Swedish Open debut

Egypt's current world #1 Ramy Ashour is set to play his first match on Swedish soil when the 2014 Case Swedish Open gets underway in Linköping in February.

The top-seeded 26-year-old from Cairo will make his Swedish debut against top-ranked German Simon Rosner in the 11th staging of the biggest PSA World Tour event in continental Europe at Linköping Sporthall.

"It will be very exciting to play the Case Swedish Open since I have heard so many great things about this professional tournament and it will be the first time I play a tournament in Sweden," said Ashour.

 Tournament director Fredrik Johnson, who launched the event in 2002, added: "The fact that we now have the world number one Ashour for the Case Swedish Open is probably the best thing that has happened so far to this world class event and it ensures that we again have a world event to look forward to here in Sweden."

France's defending Swedish Open champion Gregory Gaultier, looking for a third successive title, is the event's No.2 seed and faces a qualifier in the opening round.

England's Nick Matthew, three times the champion from 2009-2011, is the No.3 seed - but will be bidding to make the final for a sixth successive time since 2004. The 33-year-old World Champion from Sheffield takes on England team-mate Tom Richards in the opening round - and is expected to line up against Gaultier in the semis, in a repeat of November's World final.

Fourth seed Borja Golan, the World No.7, will also be making his Swedish Open debut. The highest-ranked Spaniard of all-time, who reached the first PSA World Series final of his career at this month's Hong Kong Open, begins his campaign against a qualifier.

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