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March 2009

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A NEW ERA FOR SQUASH     14-Sep-09

After the nomination of Welsh Devil Alex Gough at the head of the Professional Squash Association, alongside new CEO M. Big Richard Graham, and the more and more prominence and involvement of our SquashMad Ziad Al Turki, it’s like a rush of fresh blood is flowing through the Squash Body. Dialogue, new ideas, new initiatives, new wills, new enthusiasm seem to have invaded our sport.

Of course, Paul Walters, one of the most active (not to mention criticised) squash promoters, had been talking with Queen’s Club for three to four years now. But the fact that Ziad and Paul’s joint venture, the Super Series Finals, has now landed at Queen's for a three years spell is not only excellent news for Squash, but quite characteristic of the New Era that I truly believe is opening for our sport.
 



"It's certainly a better day today for Squash than Tennis! (it was raining)

"The Queen's Club is the right place for the Super Series Finals to be."


Queen's Club Chairman



"Every tennis member is delighted to hear the news of this event."


CEO of Queen's Club



"This is fantastic news - Queen's Club is an English institution. I've been here just five minutes and I already feel at home

"Fut, unfortunately, being here today doesn't qualify me to be in the event! I need to do well in the rest of the Super Series events this year to earn my place.

"The Super Series Finals is a great event - every match is almost like a World Open final.

"Following the success of the Stella Artois tennis, having the tournament here will be just fantastic!"

AT QUEEN’S

As you walk from Baron’s Court tube station to the famous English Club, you cannot help feeling like you are in a time warp. The imposing building sits as if it owns the place, and its calm tradition impregnates the whole neighbourhood.



Then you enter, and more than a hundred years of history hits your imagination. Precious wood, old photos, muffled sounds, long corridors, people dressed in white everywhere (well, etiquette oblige), stairs – “there is a lift, but we don’t use it much”, says a member with a great smile - a wonderful ambiance all around, and we are finally here, a great large room arranged for the press conference.

At the top table, sit Andrew Stewart (New Chief Executive, Queen’s Club), Lord Marshall (Queen’s Chairman, previously Chairman and CEO of British Airways and currently also Chairman of Nomura, a top Japanese bank), Ziad & Paul, and Nick Matthew, who confirms what I’ve been feeling since I arrived… "The Super Series being played here is fantastic news - Queen's Club is an English institution. I've been here just five minutes and I already feel at home… "



With a little smile, he adds “But, unfortunately, being here today doesn't qualify me to be in the event! I need to do well in the rest of the Super Series events this year to earn my place.”

Yes, it’s great news that Queen’s is welcoming the event. Even Anthony Ricketts, all the way from New Zealand, called his former manager Paul Walters: "This is fantastic news - I only wish it had happened while I was still playing!" That says it all…

Chatting away with club members, in particular David Tarsh, chairing the Squash tournament committee at Queen’s that was responsible for attracting the SSF to the Club, I realise how keen everybody is to have us around.

“We will offer top-notch lunches and dinners during the tournament, giving spectators the chance to enjoy an all around event. Also, we will hold a gala dinner on the Tuesday night, attended by all the players and sponsors, preceded by a Champagne reception at the court.

"We hope this could become something of a social highlight in the Squash calendar. Our aspiration is that Queen's will do for Squash what Henley does for rowing and Ascot for horse racing." You can see in his eyes how excited he is about this whole new venture. And Lord Colin Marshall confirms, "The Queen's Club is the right place for the Super Series Finals to be." And those are not just words. The Gentleman means every syllable.

It was a good press conference. A few important mainstream journalists came round, and it was nice to see them here, proving if needed be that squash is again interesting the mass medias. Ziad and Paul, both relaxed and smiling, were obviously delighted with the whole morning, and they should be. They have done great.



”Squash is THE most exciting sport there is - and I hope we can use this to convince all the members of Queen's, and the rest of the world,” concluded SquashMad Ziad.

I rest my case…

"The ATCO Super Series Final is an extremely prestigious event on the PSA calendar and it is fitting that it has found a permanent home in one of the great racquet clubs of the world.

"One of the characteristics of the PSA Tour is that it has traditionally featured some outstanding venues which many other sports can only dream about - and the Queens Club with its blend of tradition and elegance is an important addition for us.

"I am sure the club members will be thrilled by the level of squash that they see and that the tournament will attract a good audience at its new home. Mr Ziad al-Turki and ATCO are great patrons of the sport and it's fantastic for the PSA to have such support as we look to develop our Tour and showcase our players."


PSA Chief Executive

"Paul and I are rights-holders for the Super Series Finals, and we could hold it anywhere in the world, but have chosen to keep it in London where it has been for many years now.

"Queen's Club is known the world over - it's great news for Squash that the Super Series Finals will be held here. It is very easy - and quick - to set up an all-glass squash court and seating in a place like this. It will be much less disruptive to Queen's Club members than the Artois tennis tournament.

"Squash has great athletes who deserve greater profiles, and is the most exciting sport there is - I hope we can use this to convince all the members of Queen's, and the rest of the world."


 

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