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CANARY WHARF SPECIAL EDITION RACKET
FROM HARROW:
Organisers this week
announced that Harrow has been appointed the Official Racket
Partner for the Canary Wharf Classic. To mark the
partnership, Harrow will be launching a special edition
Canary Wharf Classic racket, which will soon be on sale in
the build-up to the tournament.
The Canary Wharf racket is a special edition customized
Vapor, one of the most popular products in the Harrow
range.
Simon Scott, whose company KBS Squash is the UK
Distributor for Harrow, said: “Any individual who buys one
will go into a draw and the winner will play a
Harrow-sponsored player on the new glass court at Canary
Wharf during the tournament.
“Pre-Orders are available now via the company website and
the rackets will be available to purchase in the New Year.
They will also be on sale from the Harrow stand during the
Canary Wharf Classic tournament in March.
“We are delighted to be associated with such a successful
tournament. Canary Wharf has always been one of my favourite
events. This partnership follows six years of supporting the
Kent Open and I look forward to building a similar
partnership with the team at Canary Wharf.”
Harrow specialise in offering customised equipment for
clubs, universities and businesses, including rackets,
clothing, bags and footwear.
The Harrow brand is growing steadily in the UK and Scott
adds: “ The growth of market share is most significant in
county level to pro level players. A good example is the
British Under-23s where I would estimate that 40 per cent of
the pros use Harrow rackets. Within that group we have
players using at least five of our main models of racket.”
WIDE RANGE OF PRODUCTS:
The Harrow squash range includes 26 different racket models,
including juniors and hardball squash for the flourishing
USA market.
 Simon
says: “With Harrow, what you see is what you get. It is
outright racket design and not marketing hyperbole that
people respect and appreciate.
“We try to drive a very strong brand image and people enjoy
being part of that brand image in the same way that someone
who drives an Aston Martin is immensely proud of owning one,
and that puts Harrow in the company of high-end company
products.”
BEST SELLERS:
The three top-selling Harrow rackets are the Vapor, JP
Spark, and the Stealth Ultra-Lite.
VAPOR:
Simon says: “This is special because it has a reputation for
offering pro squash players the power and control they are
looking for. When you hold the racket it feels very
comfortable in your hand, like an extension of your arm.
"It feels like your own hand hitting the ball, which gives
you confidence in all areas of the court, when you are
attacking or playing defensively. With that you can step on
court with a more positive outlook.”
JP SPARK:
Simon says: “Harrow gave Canada’s former word champion
Jonathon Power the Vapor and asked him ‘What would you do to
this racket to make it a better and one that would be right
for you?’
“Jonathon is a former world No.1 and world champion, and one
of the ultimate stroke maker in the history of the game. The
outcome of that analysis has been the Harrow JP Spark.
“Refinements made were an overall lighter weight, but a
slightly head-heavy balance. Because of this the racket is a
little bit more manoeuvrable but with the extra head weight
can generate more power.
“Having JP’s name the racket sales have improved
significantly, and also applies to the UK, where non-Harrow
players, (shops and consumers) have approached Harrow
wanting to know more about the racket.
“All of the above is helping to grow the brand awareness in
a very difficult UK market which has considerable
competition from a wide range of brands.”
STEALTH ULTRA-LITE
Simon says: “This is an advancement on the Stealth racket at
140 grams has a slight head-light feel, but in the same way
as the JP Spark, it feels like an extension of your arm. It
has a different feel to the other two and the advantage is
that the light head does not impact on the lightness of the
feel where you lose perspective of the pace of the racket.
"It is not just about touch. The stiff frame offers a very
pure feel to each shot no matter what pace of shot your are
trying to hit."
HARROW SERVICE:
Simon says: “Harrow will always emphasise customer service.
Offer very generous time period for guarantee and the
feedback from our customers is very important to us.
“Our customer loyalty is outstanding, following from people
who are brand loyal and these people are helping to spread
the name through word of mouth.
“Building the business in the UK has been hard work but the
customer loyalty has made it all worthwhile. Launching in a
difficult market, during a recession, I put all my efforts
into putting Harrow rackets into the hands of pro players
who are knowledgeable and experienced ,and able to offer the
best advice to potential customers and give them a product
that they are truly looking for.”
HARROW PLAYERS
Harrow-sponsored players include:
Laurens Jan Anjema (Netherlands), Chris Simpson
and Adrian Grant (England), and Egyptians Karim
Ali Fathi, Karim Abdel Gawad, and Raneem El
Welily, the women’s world No.3.
Harrow ambassadors include Joshna Chinappa (India)
and Scotland’s Alan Clyne, who was this year’s wild
card at Canary Wharf in his build-up to the hugely
successful Commonwealth Games in Scotland, where Joshna and
Dipika Pallikal won gold in the women’s doubles.
In America, Harrow sponsor the US College League and
Hardball Doubles Pro circuit, where 20 of world top
30 use Harrow rackets.
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