Hot on the heels of yet another
successful year, the BSPA is delighted to announce that next
year’s circuit will be sponsored by PeterNicolSquash.com
& Prince UK.
Now in its fifteenth year the PeterNicolSquash.com UK Grand
Prix will bring squash brand Prince back into a partnership
with the British Squash Professionals Association that lasted
over five years in the late 90s.
This time their involvement is driven by former World no.1 &
Prince Ambassador Peter Nicol MBE, who has set up his own
online brand to sell Prince equipment with the emphasis on
customer service & personal relationships. Nicol points out that
it is an obvious relationship:
 "PeterNicolSquash.com is much more than a one-stop shop for
Prince products. We plan to fully support our coaches and
players throughout the country, giving them access not only top
quality product but also our expertise across all areas, from
coaching programmes to marketing ideas. Many of our personnel
will be playing in the UK Grand Prix so it made sense for this
us to support it as our first foray into sponsorship."
Bob Johnson, marketing director of Prince UK, added his
thoughts:
"We are delighted to be involved again with what has become the
backbone of competitive tournament play in the UK. The BSPA has
gone from strength to strength and we are excited by the
opportunity to take it to the next level through our involvement
as sponsor and through the participation of so many of our
players."
The circuit currently consists of 10 events across the UK from
Aberdeen in the north of Scotland to Lee-on-Solent on the south
coast of England. It culminates with the UK Grand Prix Finals,
which now seem to have found a prosperous home at Ipswich Sports
Club. There are already plans in the pipeline to expand the
successful concept and to integrate an Under 23 element to some
of the events.
Speaking on behalf of the BSPA, Tim Garner was keen to
highlight the benefits of this partnership:
 "The BSPA has always tried to look after the interests of the
British players from the younger guys starting out on their
professional career and looking to ‘cut their teeth’ to more
experienced players whose days of travelling the globe might be
over but relish the opportunity to compete in the UK and earn
money whilst doing so. This tie up will enable us to introduce
extra elements that can benefit both sponsors."
Any clubs interested in hosting events on the 2009
PeterNicolSquash.com UK Grand Prix should email
info@bspasquash.co.uk
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