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15-May-10:
Women's World Open
heads for Soho Square
The stunning Egyptian Red Sea resort Soho Square at
Sharm El Sheikh will host The Soho Square Women’s World
Open Squash Championship from 15-22 September 2010.
Soho Square debuted as a WISPA World
Tour event in 2009, but this is the first time Egypt
will host the Women’s World Open, the most prestigious WISPA
event featuring a ground-breaking prize money fund of
$US147,000.
This is by far the biggest prize fund ever for a WISPA Tour
event - and sends a powerful message that women’s squash is
a valuable entertainment property and that the Tour is
enjoying steady growth around the world.
Soho Square Sharm El Sheikh is part of the premier resort in
Sharm El Sheikh’s shopping and entertainment complex, where
the first round of the main draw onwards will be competed on
an all-glass show court. On the back of the previous,
successful Soho Square WISPA Tour event held in 2009, the
high-end destination resort decided to build permanent
squash courts and the three rounds of qualification will be
competed on these newly-constructed courts.
 Welcoming
the new partnership, WISPA President and Principal
Natalie Grainger said: "WISPA is extremely excited about
staging the biggest ever Women’s World Open Squash
Championship to be held in Soho Square, Sharm El Sheikh. I
would like to thank and congratulate Mr Emad Aziz for
his vision in creating this fabulous opportunity.
"It is the first time that the Women’s World Open will be
competed in Egypt. With Egypt currently holding the Women’s
World Team title, backed up by a current crop of highly
world-ranked junior players coming through, it is the right
time to host this most prestigious event in a country that
has such a rich tradition of producing talented squash
champions. I look forward to visiting Soho Square in Sharm
El Sheikh, taking part in this grand event as well as
enjoying the fine dining and other entertainment!’
Soho-Sharm General Manager Ramy Rizkallah was
equally enthusiastic about the substantial elevation of Soho
Square Sharm El Sheikh’s partnership with WISPA: "We achieve
our popularity and success by offering not only top quality
accommodation and catering, but also so much more besides
for our guests. I am certain that the opportunity to watch
the top players in the world competing for the Soho Square
World Open trophy will be thrilling for everybody."
The Egyptian Squash Federation President Assem Khalifa
expressed delight too: "We are very pleased to hold this
tournament in our country as it fits our government policy
to encourage women's sport. We have hosted the Women's World
Team Championships, the Women’s Junior World Championships
and now, under the direction of Dr Ahmed Said, we are
delighted to be part of this very important event."
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