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26-Mar-10:
ENGLAND SQUASH & RACKETBALL
ANNOUNCES FIVE YEAR PARTNERSHIP WITH DUNLOP
 Dunlop™,
the world’s number one squash brand, has signed a five year
deal to become a key sponsorship partner of national
governing body England Squash & Racketball (ESR).
The deal, worth in excess of £500,000, sees Dunlop become
the Official Development Partner to ESR and lead sponsor of
several high profile events including the Mini Squash
Programme, Premier Squash League and the National Racketball
Championships.
 Dunlop,
which sponsors elite athletes such as England’s World No.2
Nick Matthew, has enjoyed a long standing association with
professional squash and is now expanding its links to focus
on supporting both squash and racketball at grass roots and
development level.
Squash and Racketball are among the most popular sports in
England with more than half a million adults playing each
month in over 1700 facilities across the country. Both
sports are easy to play and are enjoyed by people of all
ages from five to 80 years old. Racketball is a similar game
to squash and is played with a bigger, bouncier ball and a
slightly larger headed racket.
 Nick
Rider, chief executive of England Squash and Racketball,
said: “Squash is one of the few sports where England has
genuine world class talent with four men and three women
ranked in the top 10 in the World. We want to continue this
tradition which is why the partnership will help increase
resources at a grass roots level to make the sport more
accessible to all.
“One of our strategic aims over the next five years is to
introduce 122,000 children to squash and racketball and this
partnership will help us achieve that.”
“The announcement of the partnership is an important
milestone for us as we have been working with Oaks
Consultancy in restructuring our sponsorship offering in
order to create more value to sponsors and revenues for the
sport. We are proud to have Dunlop as our partner as we
endeavour to grow the sports and our sponsorship family.”
Barry Leach, Chief Executive of Dunlop said, “We’re
delighted to announce the partnership with ESR. Developing
Squash and Racketball at grassroots level is of paramount
importance to the sports future and Dunlop, the World’s
Number 1 Squash Brand, is delighted to be a part of this.” |
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Partnership Statistics
Term: 5 years, Value: Over £500,000
Dunlop Rights Received:
Official Development Partner, Official Squash Ball, Official
Racketball Ball, Official Supplier
Lead Sponsor of:
Mini Squash Programme, Curriculum Programme, School Club
Links Programme, Teacher Education Programme, Public
Facilities and University Programme, Coach and Official
Programme, National Racketball Programme, Premier Squash
League, National Club Championship, National Racketball
Championship |
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The deal was announced on semi-finals
day at the Canary Wharf Classic, with a series of
Dunlop-related challenges |
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