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18-Nov-2010:
 
Call to Arms for the British Open

ESR call on sponsors and fans to get involved
The biggest event in the British squash calendar is set to make a return to London next year with the help of the sport’s supporters.

The British Open has long been the biggest event for squash in Britain, and England Squash & Racketball - the sport’s national governing body – are working hard to ensure the competition returns to prominence in the nation’s capital.

The tournament is earmarked to take place at the prestigious O2 Arena in May 2011, which will provide a fantastic back drop to what will be a first class event. However, ESR are actively seeking sponsorship and support from the nation’s squash fans in order to ensure the Open receives the commercial support necessary to create an event fitting for such a prestigious competition. The British Open will also form part of the PSA World Series, giving players, fans and sponsors an extra reason to relish the occasion.

CEO of England Squash & Racketball, Nick Rider believes that the move back to London places the tournament back on the standing it deserves.

"While we’ve enjoyed seeing the event held at a number of different venues across the UK, we feel that the time is right to bring the British Open back to London.

"It’s a huge event for the sport and deserves to be hosted on the biggest stage in Britain, but this can only happen with the support of the squash community.

"We’re asking fans of squash to look at our sponsorship opportunities and see how supporting the event can create exposure for their organisation while supporting squash in Britain.

"We’re working really hard with the PSA to ensure that squash fans enjoy a high quality event, and are offering a range of commercial opportunities to potential partners to support the British Open.

"The event always sells well with fans securing tickets to see the world’s best players compete against each other, and we’re confident that the benefits of sponsoring such a high profile, popular event will continue to draw interest from commercial partners.”

For further information about how you can get involved and support the British Open contact

Chris Nutley
 Tel: 07714 226217

 

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